A few years ago, CBD stores were relatively new and unique. If you opened one up, it would probably be the only one in town. But this has changed recently! CBD is now more popular, and CBD stores are also more popular. As such, if you own a CBD store, you need to be looking for ways to set it apart from the competition. Here are a few ideas.
Offer new and offbeat products.
Of course, you have to carry the essentials — CBD oil, tinctures, gummies, and joint creams. But make sure you also stay on top of the latest CBD products and stock some unique ones. There are CBD lip balm, seltzer waters, chocolate bars, bath bombs, and so much more. If you're the only store in town that has one or two of these offbeat products, that will draw customers in. They are then more likely to buy the more standard CBD products from you, rather than from a competitor.
Make sure you offer a variety of doses.
There has been a trend towards higher-dose products in the CBD world. But not every customer wants to use 100 mg of CBD at a time. Some prefer a lower dose, which can be hard to get if it means splitting a gummy bear in quarters. So, a good way to set your store apart is to always carry products in a range of doses, from low to high — and really emphasize these offerings in your marketing.
Give samples with every order.
Offer each of your customers a small sample with their orders. You could give them a free gummy from a new brand you've just started to carry, a free CBD lip balm, or a sample size lotion. Customers will buy from you, rather than from a competitor, if they know they're going to get a little extra surprise at checkout. Change up your free item every month or two so that you keep your customers curious and interested. You may even get brands to give you these sample items at cost or for free, since giving them away is advertising their brand, too.
CBD is a popular product, so if you're going to run a CBD store, you need to find ways to make that store stand out. With freebies at checkout, unique products, and a variety of doses, you are more likely to find success.
For more information, look at some CBD stores.